How does affiliate sale tracking work?


How does affiliate sale tracking work?


Affiliate sales tracking is a process used by affiliate marketing programs to track the sales that are generated by an affiliate's marketing efforts. The process typically works as follows:


Unique tracking link: The affiliate is given a unique tracking link or coupon code that they can use to promote the product or service they are selling.


Link/Code usage: When a customer clicks on the affiliate's link or uses their coupon code, a cookie is placed on the customer's browser that contains information about the affiliate and the sale.


Purchase made: If the customer makes a purchase through the affiliate's link, the sale is recorded and the affiliate is credited with the sale.


Commission calculation: The affiliate is usually paid a commission on the sale, which is calculated based on a percentage of the sale or a flat fee.


Sales reporting: The affiliate program provides the affiliate with regular sales reports so they can track their performance and see how much they have earned from their efforts.


The tracking process is typically automated and is handled by the affiliate program's software. This allows for accurate and efficient tracking of sales, making it easier for affiliates to see the results of their efforts and for merchants to see the value of their affiliate program.